Content
First, we’ll look at an ideal site structure; then we’ll explain how to achieve this for your own site. Make sure that your navigation links are HTML… not JS or Flash. But it’s important that all of your URLs follow the same structure. Category pages make organizing your site’s architecture https://globalcloudteam.com/ super easy over the long-term. Updating your site architecture for SEO can be well worth the effort and pay dividends that will help your business thrive for years to come. That said, it’s a complicated endeavor that requires a deep well of expertise across several technical disciplines.
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“Websites are always evolving, and there is always new content being added,” Tara Reid of The Introvert Coach says. Website structure refers to how the different pages of a website are interlinked and presented. You can submit your XML sitemap directly to Google through Google Search Console.
- Here is an example of good and poor internal linking practices as explained in mySEO Tutorial.
- When you’re ready to start building your redesigned website, incorporate your ideal architecture throughout the process.
- By changing your site structure, it does not mean that your rankings will skyrocket.
- Heat maps help you visualize how far people scroll on your website and where their cursors hover.
- Make sure that all pages are up to date and don’t feature irrelevant information or unavailable products.
Doing this helps you stay on top of things, so your structure is always in tip top shape. The idea is that even though someone lands on your website at the bottom of a topical funnel, they can still navigate through it with ease. Service pages – describe the information about the service and link to related services and information. If they search for specific pieces of information, Google may jump right to the bottom of your funnel and show them your most in-depth pages. Most content marketing systems like WordPress have what is called a “taxonomy” tool to group your content together. But if you follow the items listed out above, you can’t go far wrong.
Category-organized URL structure
But website structure refers to how the pages on your site relate to one another. This includes how supplementary pages branch off from your how to plan a website structure home page into subtopics and folders. Trust factors directly determine the overall quality of web pages, especially on ecommerce websites.
You can also implement an internal linking strategy, get rid of old content, and optimize your URLs. Follow these guidelines to create a website architecture that will satisfy both users and search engines. They are especially common and useful in eCommerce websites. Breadcrumbs basically show your website structure and each page’s parent pages and categories all the way down to the homepage.
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Website structure is the foundation of SEO, user experience and conversion rate optimization. Whether you are building a website from scratch or improving your current website, you’ll want to pay careful attention to everything we’ve mentioned. At appropriate locations in content, links can build user interest to explore other internal web pages. Naturally, not all information can be put into a single URL. In this case, contextual links can piece together one subject or topic scattered across your website. When you place links organically throughout your blogs and resources to product pages and recent posts, it forms a grid for users to explore.
The categories should be on the top or side handle of your homepage in a menu format. The menu should be easy to navigate and find from any page on your site. The URL is a major piece of what Google indexes and how search engines know what your page is about. There are a few simple rules to follow to keep your URL structure relevant, clean, and intentional for the crawlers.
How to structure my website properly?
These signals, which mirror your website structure, make it easier for Google and website visitors to figure out what your website is about. These are hyperlinks on blog posts or web pages that lead to additional relevant content on other websites. Contextual links help users see content that is related to them.
This type of menu is usually paired with horizontal navigation bars. You can add additional links that won’t fit in the main navigation. And it won’t clutter the design of your page since it appears at the very bottom of the screen.
steps to SEO-optimized website structure
This process also includes using URLs that clearly indicate what a page is about. If your website is large enough, this probably means creating a hierarchy and URL structure that includes parent pages. For that reason, it’s paramount for your website architecture that you have a good contextual linking strategy. A hierarchical site structure works for most types of websites, which is also the reason why it is so popular and common. The only downside of this website hierarchy structure is that you need to plan it beforehand and it’s not always easy to make fundamental changes to it later. Sitemap – A well-structured sitemap is a great tool to list all the pages on your site for search engines and visitors.
If your site is larger, you can divide these sections or categories into subcategories as well. Beneath your categories or subcategories are your individual pages and posts. Structuring your website is crucial for both its usability and findability. Many sites lack a sound structure to guide visitors to the information they’re looking for.